The Story Behind Hoog Store
A Vision Rooted in Footwear Excellence
Hoog Store was founded in 2016 by Shahzad Faisal with a clear mission to create quality footwear that balances craftsmanship, design, and accessibility. What began as an export-focused business has grown into a recognized footwear brand trusted by customers across multiple countries. From the very beginning, he immersed himself deeply in the world of footwear. By building strong relationships with manufacturers in China, attending every major footwear exhibition, and completing specialized training in footwear technology and materials, he gained first-hand knowledge of the industry inside out. This passion for materials, production techniques, and design innovation laid the foundation for Hoog Store.
Supporting Innovation and New Brands
Beyond building the Hoog brand, he has always supported the next generation of shoe designers and entrepreneurs. Through internships, mentorship, and small MOQ production consulting, he has helped emerging footwear brands bring their ideas to life—whether through custom designs, small batch runs, or guidance on scaling up. This commitment to nurturing talent remains at the heart of Hoog Store’s philosophy.
Growth of the Hoog Brand
In 2020, Hoog Store launched its own retail brand through platforms like Amazon and Namshi. Today, Hoog footwear is available not just in the UAE, but also through multi-retailer platforms in markets such as Malaysia, Kenya, Nigeria, and Singapore. Each collection reflects the brand’s promise of comfort, superior quality, value for money, premium packaging, and long-lasting wear.
Looking Ahead
As Hoog Store continues to expand, the vision remains unchanged: to deliver footwear that blends timeless style with modern comfort while supporting new talent and innovation in the industry. With every pair, Hoog continues to build on its journey of craftsmanship, value, and trust.