Shoe Care


Shoe Care

The use of exclusive hides, precious materials, and handicraft techniques makes this object valuable, something to maintain and preserve with the greatest care.

Useful information is available to maintain the valuable product you have purchased unaltered for a long time. Try to follow our advice for correct shoe maintenance; you will realize that Hoog shoes are even better after you have used them.

General Advice

When putting on your new footwear, we invite you to always use a shoehorn so that the shoe will not be disfigured. To facilitate putting on the shoe and to avoid disfigurement of the folds, we suggest unfastening the shoe. It is best to dry the shoes far away from direct heat sources as the leather—being a “living” material—might dry and crack. It is advisable to insert, if necessary, soft absorbent paper in the front part of the shoe to help eliminate dampness. And finally, it is preferable not to wear the same pair of shoes for two consecutive days as the humidity absorbed in the leather during one day’s wear needs at least 24 hours to evaporate.


A first cleaning stage is very important to avoid discoloration of the upper. Start with a rigid bristled brush to eliminate the more insistent dirt. Eventual spots are not attacked by force but are delicately removed using a sponge and neutral soap. In the case salty blots formation due to water, diluted vinegar would be useful in removing them. To eliminate blots from suede, use very thin abrasive paper (type 00), using subsequently an appropriate rubberizing brush in order to orient the hair direction.


It is good to pay much attention to the color of the polish you intend to use, which must be matched as closely as possible to the shoe color. It is important to avoid neutral tones, which tend to fade the upper. On the contrary, using a slightly darker shade helps accentuate the tonality of the leather. The polish is first spread with a natural bristle brush while being careful not to exceed the quantity. With a cloth, apply the cream using rotary and delicate movements to ensure perfect uniformity. Polishing each shoe requires at least five minutes and harmful covering and self-shining fast creams should be absolutely avoided.


It is important to let the polish dry prior to proceeding to final polishing using a soft brush, paying attention to eliminate any cream overflowing to the sole. To achieve a greater shine, rub the upper with a woolen cloth, a silk stocking, or a velvet brush. For suede leathers, we advise using an appropriate brush (with rubber or thin brass bristles) and, subsequently, the appropriate revivers.

Leather Care

All the hard leather shoe parts (soles and welts) should also be treated with creams to ensure the best care. It is also a good rule to insert a wooden shoetree to assist the lining to dry better and, at the same time, stretch the upper perfectly. When traveling, it is advisable to put the footwear in the cloth bags supplied when purchasing the product or to wrap the shoes in soft fabric to avoid scratches.