Shoe Care


Shoe Care

The use of exclusive hides, precious materials and handicraft techniques make this object valuable, something to maintain and preserve with the greatest care.

Useful information to maintain the valuable product you have bought unaltered for a long time. Try to follow our advices for a correct shoe maintenance, you will realize that Hoog shoes are even better after you have used them.

General Advice

When putting on your new footwear, we invite you to always use a shoehorn so that the shoe will not be disfigured. To facilitate putting on the shoe and avoid disfigurement of folds we suggest, moreover, to always unfasten the shoe. It is best to dry the shoes far away from direct heat sources, since the leather, being “living” material, might dry and crack. It is advisable to insert, if necessary, soft absorbent paper in the front part of the shoe to assist elimination of dampness. And finally, it is preferable not to wear the same pair of shoes for two consecutive days, since the humidity absorbed in the leather during one days needs at least 24 hours to evaporate


A first cleaning stage is very important for avoiding discoloration of the upper. Start with a rigid bristled brush to eliminate the more insistent dirt. Eventual spots are not attacked by force but are delicately removed by using a sponge and neutral soap. In the case salty blots formation due to water, diluted vinegar would be useful in removing them. To eliminate blots from suede, use very thin abrasive paper (type 00), using subsequently an appropriate rubberizing brush in order to orient the hair direction.


It is good to pay much attention to the color of the polish you intend to use, which must be most possibly adherent to the shoe color. It is important to avoid neutral tones, that tend to fade the upper. On the contrary, using a slightly darker shade helps to accentuate the tonality of the leather. The polish is first spread with a natural bristles brush, carefully not exceeding the quantity. Employing a cloth proceed therefore to put other cream: rotary and delicate movements ensure perfect uniformity. Polishing each shoe requires at least five minutes and harmful covering and self-shining fast creams should be absolutely avoided.


It is important to let the polish dry prior to proceeding to final polishing using a soft brush, paying attention to eliminate any parts of cream from overflowing to the sole. To achieve greater shine, rub the upper with a woollen cloth, a silk stocking or a velvet brush. For suede leathers, we advise using an appropriate brush (with rubber or thin brass bristles) and, subsequently, the appropriate revivers.

Leather Care

All the hard leather shoe parts (soles and welts) should also be treated with creams, to ensure largest care. It is also a good rule to keep the footwear with inserted wooden shoetree, that assist the lining to dry better and, at the same time, stretch the upper perfectly. When traveling, it is advisable to put the footwear in appropriate cloth bags supplied when purchasing the product or to wrap the shoe in soft fabric, to avoid scratches. .